Through it, it is possible to implement the concept of one-to-one Relationship Marketing, which allows interaction with the consumer, through response monitoring mechanisms, which allows your company to anticipate the needs of its customers. This tool has customization mechanisms, making the information that reaches your customer highly customized and targeted. CRM also allows the development of mechanisms that quantify and qualify the accesses of your target audience. CRM is a business strategy aimed at understanding and anticipating the needs of an organization's current and potential customers. To carry out this strategy, it is necessary to use information technology and marketing tools. Among the various software options for managing customer relationships, Vercan is able to study your organizational environment to propose the most adequate solution to your needs.